OneLife iD Partners with the Tour of Britain's Tour Ride

Oct 05 2012

The Tour of Britain is the UK's biggest professional bike race and OneLife iD has partnered with the Tour's organisers to offer its Sports ID wristbands and products to particpants in the organisation's Tour Ride cycle sportives

These mass participation cycle sportives are aimed at encouraging as many people as possible to get out on their bikes by offering fully supported events that trace some of the Tour's stage routes. To find out more read the full press release.

OneLife iD, the UK’s innovative, interactive sports and emergency identity wristband, has teamed up with the organisers of UK’s premier international cycle event, The Tour of Britain, to support the five Tour Ride cycle sportive events. The Tour Ride and OneLife iD partnership will mean that the first 100 entrants in each Tour Ride location will win a free OneLife iD Sports ID wristband, with all other entrants receiving valuable discount vouchers for OneLife iD sports and Emergency IDs.

The five regional, mass participation bike events across England, Scotland and Wales will take place during July, August and September 2012 and will offer up to 10,000 ”amateur” cyclists the opportunity to experience participation in a top cycle event.

Colin Addison, Co-Founder & Marketing Officer at OneLife iD, said, "The Tour of Britain is the UK’s top cycling event and we are delighted to be working with the team on The Tour Rides. Our passion is cycling and when we realised that the final stage passes our front door in the Surrey Hills we just had to be involved”.

Tour Ride Manager Rob Kennsion said "The Tour Rides are all about letting the UK’s growing number of amateur cyclists experience participation in a high profile event in a safe and enjoyable way. Working with OneLife iD means that we are able to offer riders in The Tour Rides an emergency and sports identity band that helps keep them safe before, during and after their event and lets The Tour Ride team keep them up to date with the latest event information”.

Riders who entered one of this year's events can redeem their OneLife iD discount vouchers on our Tour Ride page.

OneLife iD is an interactive sports and emergency identity band. Using QR codes it links to an individual’s OneLife personal ID page. In addition to emergency contact and medical information, the ID page can also include other features such as links to Twitter and Facebook pages and hold important documents, photos and business-related information. The Tour Ride OneLife iD offer provides a range of discounts on a new, fully interactive ID band that:

  • Functions as a personal ID wherever you go
  • Protects you on The Tour Ride and out training
  • Displays emergency, medical, social and contact information which is easy to update

OneLife iD is a UK company. For more information visit

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