OneLife iD Cycling Ambassador Luke Rowe Team Sky kicks off 2019

Jan 15 2019

Team Sky's Luke Rowe is OneLife iD’s Sports Ambassador and tests all of our sports emergency Cycling ID products .  This weekend he started his seventh cycling season as a professional rider at the Tour Down Under in Australia. The event is the first race in the UCI's Pro Tour 2019 cycling calendar. In the short town centre circuit race that opened the cycling season he finished a creditable 7thafter a crash marred sprint finish that was won by Australian sprinter Caleb Ewan.

Whilst Luke is cycling, both training and racing, he wears OneLife iD  emergency ID products. As Luke knows the unexpected can happen and carrying emergency contacts on his rides provides re-assurance for his wife and family. 

Luke has worn his sports ID wristbandon each of his last 4 Tour de France participations.  OneLife iD’s Co-Founder  Craig Wilson said, “Luke is the ideal Brand Ambassador for OneLife iD products. He is a respected professional cyclist and a bit of an unsung hero within Team Sky. Luke travels the world racing from January through to October and it is great to have him wearing and testing our products.  It provides our design team with feedback so we can decide how we can improve our range of ID ID wristbands and medical ID products.” 

Luke has spent his entire professional cycling career with Team Sky since he turned professional at World Tour level in 2012. He is one of the squad’s main riders in the cobbled Classics and has been on the Tour de France team in each of the past four years. Rowe’s 2018 season had seemed at risk after he broke both the tibia and fibula in his right leg in a water rafting accident in August 2017, but he made a remarkable recovery and returned to action at the Abu Dhabi Tour in February and continued the recovery to support fellow Welshman Geraint Thomas win the Tour de France.

On a race like the Tour de France Luke Rowe really puts the OneLife iD products through their paces.  Extreme temperatures and rough roads test both durability and comfort.  OneLife’s Craig Wilson continued, “A lot of sports men and women use our products.  These include top cyclists, athletes, runners, triathletes through to Adventurers. Durability and comfort is really important.  Whilst many sportsmen recognise the importance of wearing an in case of emergency ID they do not want to compromise their training or race efforts. Read our survey on attitudes towards wearing an emergency ID.  With the feedback we get from Luke  and other top athletes we have been able to refine the products so that they are confortable and do not compromise performance. This is part of ther OneLife iD project, enabling active people to carry in case of emergency information by raising awareness of the benefits, the information that is required and providing ID products that work no matter what are customers enjoy doing.” 

With Luke, our OneLife iD Stealth Squadra ID, Freestyle iD Freestyle ID wristband and woven nylon NATO ID wristband have all 'finished' the Tour de France, so we know that our all our sports IDs can withstand the demands of the worlds toughest endurance event and therefore meet the needs of most athletes, families and children".

Luke will spend a month in Australia where he will be cycling in the Tour Down Under 6 day stage race and the one day Cadel Evans Great Ocean road race. The period in Australia provide an ideal block of warm weather training and racing where he can prepare for his season target - the cycling cobbled classics and his 5thTour de France.

OneLife iD offer a full range of cycling specific ID products- perfect for racing, training or leisure and any discipline including road, off-road or commuting. 

These IDs include:

Our MiniTag ID, can be attached to keys, bike, saddle pouch or clothing.  Available in a choice of cycling designs including our cycling jersey range. The MiniTag ID is a set of 3 durable PVC key fob sized tags costing £5.99 and are a great way to carry emergency contacts.  Once attached you won't forget them

Our handy, Waterproof phone pouch and attached ID MiniTag with all your emergency contacts and information helps keep your phone dry on every ride.

An alternative idea is to keep OneLife iD’s New Emergency ID Card in your wallet or purse or tucked in your smart phone case. Waterproof and durable it is a great product if you need to record lots of emergency ID information.

OneLife iD provide emergency and medical ID bracelets and wristbands for sports, travel and life and are engraved with the user's key medical or contact information for use in case of emergencies (ICE). 

Want to know what details to put on your ID tag or ID wristband then read our article by Senior Paramedic Steve Shackleton covering Top Tips on what to include on your emergency ID.  A keen cyclist, paramedic and adventurer, Steve understands the needs of athletes and families and worked with us to detail the information that Paramedics and Emergency Services need to access in the event of an emergency.  When it comes to personal identification everyone has different needs but the guidance is useful in helping you to understand what emergency services need. 

  • Identity details
  • Medical information – allergies, medication and past medical history
  • Emergency contacts

The guidance helps you assess what information you need to include on your ID and which of the OneLife ID products (ID wristband, sports ID, medical alert bracelet, ID card, ID tag) best suits your needs.

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